Rolex Day-Date price
The Rolex Day-Date sold for a median £24,719 across 32 auction and dealer results in the last 90 days to 26 October 2026: 18 at auction and 14 through dealers, on nine platforms. Most sold between £7,938 and £46,493.
From Antiquorum, Bezel, BidSpirit, Bonhams, Christie's, Drouot, Easy Live Auction, John Pye Auctions and Sotheby's. The median, low and high leave out results outside their reference's price channel. Low and high are the 5th and 95th percentile, or the lowest and highest under five results.
Price chart
No reference has 8 or more results in this view, so there is no price channel and every result counts. The red line is their median.
Each dot is one result: filled for an auction result, a ring for a dealer sale. 2 results have no sale date, so they count in the figures but are not on the chart. Auction prices are hammer prices as each platform reports them, which usually leave out the buyer's premium. Prices from other currencies are converted at the ECB rate of the day of sale.
On sale now
Lots mapped to the Day-Date that are live on platforms in the index, counted at 01:02 UTC.
Questions about the Day-Date
How much is a Rolex Day-Date?
Across the 32 results The Auctioneer recorded in the last 90 days, the median was £24,719, and most sold between £7,938 and £46,493. Dealer sales ran higher than auction results: a median of £29,737 across 14 dealer sales against £17,197 across 18 auction results.
Where do these prices come from?
From closed auction results and completed dealer sales on the platforms named above, read by The Auctioneer and converted to pounds at the European Central Bank rate of the day of sale. Each dot on the price chart is one of them, with its date, platform and reference.